My “if money wasn’t an object or issue” career dream has always been to make a living off my writing, but I am a very long way from giving up my day job. Also, the frequency of my muse taking off for parts unknown sort of puts a large obstacle in the “support my family with the writing” plan. The secondary but probably most important obstacle is my lack of engagement in marketing my work.
Some of the writers at Second Wind are incredibly talented in marketing their work and it would not surprise me in the least if one or two in particular achieved sales comparable to the best seller’s list purely from their own marketing abilities. I read their posts or articles and sit back in awe of how they have jumped in and mastered this whole marketing thing. Me, with a MBA to my credentials, I understand marketing concepts and theory but when it comes to the practice, I just can’t seem to either find the time, the inclination or both to put myself out there. The biggest part of this inability stems from being an introvert. There are those who may argue that I am a borderline extrovert, but I assure you that any hints of extroversion in my personality are totally learned behaviors.
I thought for a time that the use of social media (Facebook, MySpace, Twitter, etc.) might be the way to go but, as I use social media, I find it as draining as being at a large cocktail party or work related social function. I have to admit that the thought of becoming active on Twitter makes me want to retreat into a cave somewhere in the wilderness far from any Wi-Fi, WiMAX or LTE connection. Not from fear or a resistance to the concept and technology – I am fascinated by the whole sociologic aspect of it as a medium to convey information, news, or entertainment and from the business perspective – its value as a marketing tool has just begun to be tapped to the fullest potential. The problem for me is the mass interaction thing and potentially millions of people connected to me in some form or fashion that makes my skin crawl. If you’re an introvert – you know what I am talking about. If you aren’t, you probably think I’m nuts.
So what is an introvert to do? How does one overcome the psychological aspects of introversion to get out there and self-market?
Mairead Walpole is the pen name for a somewhat introverted project and contract manager who has 20+ years of business and technical writing under her belt. In her spare time, Mairead writes paranormal romance among other genres. Her first novel, “A Love Out of Time” is available through Second Wind Publishing (www.secondwindpublishing.com) or Amazon.com.